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NY Post
New York Post
8 Jun 2023


NextImg:‘Anti-brides’ ditch wedding gowns at the altar for pantsuits and nudity

Brides are saying “I do” to unconventional wedding dresses.

Embellished with feathers, gems and mesh, non-traditional wedding attire is the latest bridal trend sweeping chapels and runways. Two-piece sets, cocktail dresses and jumpsuits have transformed blushing brides into an unforgettable vision of beauty.

Eager to stand out, blushing brides are ditching blasé ballgowns for eye-catching numbers fit for the modern woman.

“In general, the white bridal gown, to some women, is considered a bit dated and unoriginal,” Ranu Coleman, the Chief Marketing Officer of Azazie, told The Post.

“I think a lot of women are sort of challenging these traditional gender roles,” added Coleman, who has seen an uptick of newlyweds adding a flare of personality into their gowns. “And I think they’re expressing a lot of that through their wedding attire.”

“I think a lot of women are sort of challenging these traditional gender roles,” said Coleman.
Azazie

Black wedding gown by Azazie

Colored gowns are among the many variations of alternative wedding attire on the market.
Azazie

At the recent New York Bridal Fashion Week, bridal couture ushered a new wave of marital chic that was a far cry from reality TV’s “Say Yes to the Dress.”

In October, LAPOINTE introduced edgy, ivory pant suits adorned with fragile feathers or stiff tulle. Meanwhile, Sophie et Voila’s short skirts dazzled with bejeweled fringe and ballooning sleeves.

In April, texture and sheer nakedness reigned supreme. While Liz Martinez and Lili Hod debuted daring, mesh bodices, other luxe gowns toyed with vibrant color, glistening gems and floral embroidery.

LAPOINTE bridal studio online showing multiple outfits

LAPOINTE’s bold bridal suite shows pantsuits with plumes and a ton of tulle.
shoplapointe.com

For years, bridal courtier Danielle Frankel has been meeting the needs of non-traditional brides after recognizing “there was room for opportunity and newness,” the celebrity designer told Elle.

Her pieces feature her creative take on the eloquence of the modern woman: frocks draped in sheer beaded lace and gowns with exaggerated silhouettes, jutted at the hips or elongated with a drop waist.

Bingham on TikTok looking at unconventional dresses, the one shown in the screenshot is a floor length white gown with a ruffled underskirt

Bingham regularly works with brides leaning towards “non-traditional” fashion, she told The Post.
gowneyedgirl/Tiktok

Bingham on TikTok looking at two piece set with cape

Known for her bridal content, Bingham touts over 1 million TikTok followers.
gowneyedgirl/Tiktok

Kennedy Bingham, a bridal specialist in Los Angeles, noted that this trend is neither new nor fleeting — designers are just finally acknowledging their customers’ needs.

“I think the main reason why we’re seeing more brides wear unconventional wedding outfits is simply because there are more options,” Bingham, 27, told The Post.

The bridal industry, which has long been so “traditional,” according to Coleman, is being forced to follow trends, pay attention to runway couture and cater to a diverse swath of brides.

TikToker wears lilac sheer gown on wedding day

Sheer garments are also en-vogue, playing up the “naked” fashion trend that has skyrocketed in popularity.
bambsworld/Tiktok

“A lot of these ‘trends’ aren’t really trends, they’re things brides have wanted for years and could never find,” added Bingham, who touts more than 1 million followers on TikTok.

But the unorthodox style isn’t reserved for the catwalk. On TikTok, the tag #nontraditionalweddingdress has scored more than 18 million views, as stylists and brides-to-be showcase jet-black gowns and “naked” dresses.

Online, one lovebird donned a sheer purple frock complete with a thigh-high slit and three-dimensional floral patterns, while another flaunted a lilac pantsuit and a matching veil.

The unconventional fashions coincide with a larger trend of ditching tradition that has swept the bridal industry.

From mismatching bridesmaids’ dresses to show-stopping second looks, modern brides are abandoning tradition for playfulness on their ceremonious day.

“It just says a lot about the bride in terms of what she thinks of herself,” Coleman said. “I think it shows more of their individuality and it really shows their personality as well.”