What do the Met Gala, the Cannes Film Festival and Bethenny Frankel’s TikToks all have in common?
All three have featured L’Oréal Paris Plump Ambition Hyaluron Lip Oil — a drugstore beauty buy so popular, Amazon has sold over 3,000 (!) in the last month alone.
Even better, in the lead-up to the e-commerce giant’s first-ever four-day Prime Day, the hyaluronic acid-packed product is on sale for just under $11.
Frankel was among the first stars to praise its powers, having teamed up with the brand on a review in February.
“I’m not kidding … if you said they were $60, I would believe you,” she raved in the clip. “I promise you this is better than any expensive lip oil.”
It seems many makeup pros agree; Heidi Klum and Kelly Ripa paired it with full faces of L’Oréal products at the Vanity Fair Oscar Party in March, while Andie MacDowell and Cara Delevingne both wore it on the Cannes red carpet shortly after.
Stars didn’t gloss over the shimmery staple before the Met Gala, either, as Halle Berry and Laura Harrier both wore it for fashion’s biggest night.
And Reneé Rapp recently told Allure it’s part of her much-requested lip combo; she dabs some on the center of her bottom lip as a finishing touch.
Amazon reviewers are equally hooked, as the lip oil’s racked up over 260 five-star ratings to date.
“One of the best lip oils I’ve purchased,” one shopper wrote, citing Frankel’s TikTok as inspiration. “It does not leave any sticky residue. It’s smooth and creamy and a little goes a long way!”
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“It actually plumps without the stinging pain and the colors are sheer but buildable,” another added.
Given the product comes in 10 colors — from clear to wine to pale pink — why stop at one while it’s on sale?
This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.