The stars have quite literally aligned for Prime Day 2023.
Amazon’s annual savings event not only boasts deals aplenty on celebrities’ favorite products — from beauty buys to tech finds — but also a slew of sales on brands founded by famous folks.
From markdowns on Martha Stewart home goods to discounts on Cindy Crawford’s Meaningful Beauty brand, shop our favorites below.
Plus, don’t forget to check out our guides to the best celebrity- and royal-loved fashion finds on sale for Prime Day 2023.
While many celeb-founded brands come and go, Martha Stewart’s has both star power and staying power. The domestic doyenne’s business empire has long included a line of housewares, which found a new home on Amazon this year with the launch of the Martha’s World online storefront. During Prime Day, shop a selection of her products on sale, including bedding and kitchenware.
Martha Stewart Vintage 18/8 Triply Stainless Steel 12-Piece Cook Set
Martha Stewart 100% Cotton Sheet Set
Thinking pink this Prime Day? Get saving (and “sliving”) in style with Paris Hilton’s Amazon store. Discounts range from a blinged-out bottle to a plethora of colorful cookware.
Paris Hilton Diamond Bling Water Bottle
Run, don’t walk if you’re planning to shop this catwalker’s line on sale. Cindy Crawford’s Meaningful Beauty brand is offering products for up to $30% off during Amazon Prime Day — from the serum she once told Byrdie is the “first thing that goes on [her] skin” daily to a selection of haircare.
Meaningful Beauty Youth Activating Melon Serum
Meaningful Beauty Strengthening Shampoo
Meaningful Beauty Smooth & Shiny Conditioner
Lemme save! Kardashian’s supplement company — which she launched in 2022 — is also offering up to 30% off select products during Prime Day.
More buzzy deals? A variety pack from Betty Buzz, Blake Lively’s brand of beverage mixers. The “Gossip Girl” star launched the company in 2021, telling Forbes she “spent three years building [it], from custom tooling the bottles to the flavors.”
Betty Buzz Premium Sparkling Soda Citrus Variety Pack
Want to be in the know when it comes to top Prime Day deals? In addition to savings on celebrity-loved brands (which we’ve rounded up here), save 30% on Vanessa Hudgens’ Know Beauty.
