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NY Post
New York Post
23 Aug 2023


NextImg:Adams orders up propaganda to combat criticism of migant crisis

While most city leaders are ringing alarm bells over the migrant crisis, Mayor Adams is tooting his own horn.

Hizzoner this week ordered up a major propaganda campaign seeking to tout his handling of the migrant crisis, by making nearly two dozen city agencies run a one-minute clip praising the work his administration has done.

The video — which Adams warned had better be online by 11 a.m. Tuesday or he would be noting failures — included city employees casting a rosy glow over his efforts to deal with more than 100,000 migrants flowing into the city since early 2022, according to an email reviewed by The Post.

“Probably one of the most diverse workplaces I’ve ever worked in, and you can kind of feel the difference of everyone is here just to help these families,” Asylum Application Help Center Executive Director Masha Gindler says in the video.

The crisis appears to have come to a tipping point with migrants being forced to sleep outside the Roosevelt Hotel recently.
James Keivom
A tour of newly built tents on Randall's Island
Officials have also opened tents Randall’s Island to house incoming asylum seekers.

The city-funded content, first reported by Gothamist, is the latest attempt by Adams to control the narrative around his administration and comes as NYC is facing increased scrutiny from Gov. Kathy Hochul’s office.

Last week, an attorney for the state wrote in a scathing court filing that the mayor slow-rolled his response to the crisis. The filing was part of an attempt by the Adams administration to overturn the decades-old right-to-shelter mandate. Both sides are in court on Wednesday.

It’s also on the heels of a Siena College that found 82% of New Yorkers believe the influx of migrants has become a “serious problem.”

More than 20 different agencies, including the Department for the Aging, the Department of Finance, and the city’s Housing Authority, appeared to have posted the video on social media with the same sample language Tuesday morning.

“New York City remains a beacon for all who come to our shores. And we will continue to uphold these values and reach out a helping hand to those in need,” the posts read. “This is the New York City way — and these are the New Yorkers leading the way:”

“We’re able to get our message out far and wide because of your great teamwork,” according to the missive.