


Here at New York Post Shopping, we’re all about the insights. Even more so, we’re interested in how you — our readers — shop (and what you’re truly wanting to buy).
We’ve reviewed products en masse, compiled lists and lists of gift guides and consistently research online shopping trends. And, behind the scenes, we’re digging through search statistics to ensure we’re reporting on what you’re most interested in.
Enter Google Shopping’s Holiday 100 — a comprehensive list curated by the daily-used search engine that’s jam-packed with insights, must-have gifts and more. In short, it’s pretty much what we’re geeking out on this holiday season.
According to Google Shopping, “41% of shoppers find holiday shopping difficult because they need more ideas of what to give” and “23% of shoppers find holiday shopping difficult because they feel uninspired.”
To that, we say no more.
Last year, New York Post Shopping readers were all about this list and now, it’s even better. From lab-grown jewelry to human dog beds (yes, you read that correctly), see what’s all-the-rage in the here and now.
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Hats off to Carhartt, the ultimate outdoorsy brand that’s always a win to receive for the holidays. According to Google Shopping, “Carhartt beanies were the top-searched beanie in the past 12 months.”
Everyone loves a good pair of slippers, and it’s no surprise the practical, cozy shoes continue to be shopper-loved. “Search interest in women’s slippers spikes every December,” Google Shopping notes. Hm, a good gift idea for women, we suppose?
This all-around sling bag pick is one of the internet’s most-searched items. “Search interest in UNIQLO’s Round Mini Shoulder Bag reached an all-time high in 2023. Plus, there’s a good selection of other colors you’ll be wanting to travel with.
For a tote above the rest, this one takes the cake. “The top-trending tote brand of the year was Marc Jacobs,” Google Shopping told us, and you’ll appreciate the designer’s carry-all comes in a luxe offering of shades in that decadent smooth texture.
We love personalized gifts around here and, apparently, so do shoppers nationwide. “Search interest in engravable necklaces went up over 5,000% in June,” according to Google Shopping — a clear indication that simplicity is at its all-time-peak.
For more options, check out our guide to the best initial necklaces.
Google searches prove that timing is everything. “Search interest in Seiko watches dials up every December,” the search interest told us, likely because men’s watches make wonderful gifts for your boyfriend or husband (or, the man in your life, in general).
It’s about time your snow boots received a major improvement. “Interest in Solel’s Kinetic Caribou Snow Boot kicked up over the past 12 months,” per Google Shopping, and we love how the pair comes in a versatile array of colors to choose from.
Simplistic, minimalistic jewelry isn’t going anywhere, and the proof is right here. “Mejuri is the top-searched sustainable jewelry brand of the past year,” Google Shopping notes, and we stand behind all of its stunning pendants, hoop earrings and more 100%. Plus, the brand is perfect gift idea for your wife.
This year, neoprene had everyone’s back. “Search interest in Dagne Dover’s Neoprene Backpack doubled in the past year.” Not only that, but it’s one of our personal favorites (hello, work bag) and is one of the best women’s backpacks we rounded up.
What’s more, you’ll appreciate how comfortable it is to lug around and adore all of its wonderful shades. Multiple size options are available as well.
The saying “sustainable diamonds are forever” hasn’t rung truer than it has in the past year. According to Google Shopping, “search interest in lab-grown diamond tennis necklaces doubled in the past 12 months.”
For more options, check out our guide to the best places to buy affordable fine jewelry.
If you like it, then you should’a put a (silicone) ring on it. “Enso was the top-searched silicone ring brand this year,” per Google Shopping, and this particular budget-friendly style comes in a wealth of shades you’ll want to wear on repeat. Check yes, Juliet.
We feel quite old saying this, but throwback brands like this one are making a comeback and appealing to shoppers en masse. “Dr Martens still dominated as the top-searched brand of combat boot this year,” Google Shopping tipped off.
For more options, check out our guide to the best women’s boots.
Among a variety of jewelry types, cuban chain bracelets have been the strongest link in 2023. According to Google Shopping, “Cuban chains peaked this year.” The best part? They come in a variety of size varieties to suit your personal style and plenty of price ranges to accommodate your budget.
A luxury shoe-in for the holidays. According to Google Shopping, “searches for Stuart Weitzman have spiked every December since 2012.” Oh, and there are other options besides its signature classic black.
For more options, check out our guide to the best wide calf boots for women.
Pure comfort, true love. As one of our all-time favorite cozy finds to sport all over the house, we can’t recommend you to shop this pair right now. “UGG’s Tasman Slipper searches soared 900% this year,” Google Shopping said. Oh, and they’re fully unisex. Win-win.
These #TBT pants are making a run for their money again. According to Google Shopping, “the search ‘how to style parachute pants’ ballooned 5,000% this year.” – a testament to how people like things loosey-goosey these days, much like the wide-leg pants trend that hit the internet last year.
Who knew a bag that looks synonymous with a pair of Crocs would garner an impressive amount of height. All jokes aside, this carry-all is both convenient and fully washable and, per Google Shopping, “searches for Bogg Bags reached an all-time high in 2023.”
We’re the first ones to tell you that when the cherished lululemon Belt Bag comes back in stock, everyone drops what they’re doing and runs to the brand (like moth to flame: shopping edition).
“Searches for lululemon’s Everywhere Belt Bag shot up 650% this year,” per Google Shopping, and we’ve been there through every second of monitoring its inventory (truly). After all, it’s the belt bag that — as its name suggests — takes you everywhere.
We’ve been following this particular pair of shoes for the vast majority of 2023, and can back up Google Shopping by noting this pair has the it-factor. “Searches for Dr. Scholl’s Time Off Sneaker leapt 5,000% this year,” the search engine shared. As we mentioned, they’re one to watch, and they make an excellent gift idea for less than $100.
The L.L.Bean Women’s Mountain Classic Anorak Jacket provides packable protection from the elements and is an on-trend item to pick up for all of your upcoming travels. Anorak jacket searches “have spiked every November for over a decade,” per Google Shopping.
Aviators have taken off to new (and foldable) heights this year. “Aviators were the top-searched style of foldable sunglasses this year,” per Google Shopping, and they can conveniently stash away in your duffle bag.
For more options, check out our guides to the best sunglasses brands and designer sunglasses.
Unsurprisingly, Away was the “top-searched luggage brand of the past 12 months,” according to Google Shopping. You can say the brand beat out the competition far and away, too.
You deserve to rest your neck, especially while traveling, and this nifty product is here to help. According to Google Shopping, “search interest in the Trtl Travel Pillow has nearly doubled over the past 12 months.” If you’re a jet-setter, this pick is for you, hands down.
Step it up with the Nike Free Metcon 5 Sneakers — a quality, buzzy unisex option that has received all the hype this year. “Search interest in Nike Free Metcon 5 has flexed more than 1,375% in the past 12 months,” per Google Shopping.
For more options, check out our expert-backed guides to the best running shoes for women and men.
You can say compression socks have been the main squeeze this year, as “compression socks were the top-searched sock of the past 12 months,” per Google Shopping. Not to mention, we’re big fans of Bombas for both men and women.
If 2023 has taught us anything, it’s that we consistently crave comfort. “Birkenstock’s Arizona Sandal is the brand’s top-searched model of the past 12 months,” according to Google Shopping.
Interestingly enough, the scrunchie has some competition. According to Google Shopping, “claw clips grabbed the biggest search numbers in March.” We’re pretty sure they’re still rising, too.
Oh, powder blush is so last year. “Searches for Rare Beauty Liquid Blush tripled this year,” Google Shopping notes. To that, we tip our hats off to Selena Gomez (because this brand truly has that shimmer and glimmer glow going on).
For more options, check out our expert-backed guide to the best cream blushes.
Press-on nails have truly pressed on this year — and continue to keep on pressing. “Searches for Glamnetic Nails doubled in the past 12 months,” according to Google Shopping, and the brand offers a wide selection of unique colors, shades and sizes to choose from.
Leave-in conditioners and masks are the ultimate blowout helper, and the K18 Biometric Hairscience Leave-In Molecular Repair Hair Mask is a beauty investment worth your hard-earned coin.
“Searches for K18’s signature Hair Mask doubled this year,” according to Google Shopping — if that’s any indication.
As made viral on TikTok, Clinique’s “Black Honey” Almost Lipstick is said to mimic your lip’s natural hue and enhance its vivacity. Apparently, Google Shopping was all about it, too, as the lip product “was in our searches and on our lips” — the search engine’s team tells us — as it has continued to spike over the past five years.
For more options, check out our expert-backed guide to the best nude lipsticks we reviewed.
“Searches revealed that interest in NUDESTIX reached a five-year high in 2023,” according to Google Shopping insights. And, we believe it, as contour sticks (and cream products in general) are some of the most-reached-for products we’ve seen in the past 12 months.
This Amazon best-selling product doesn’t only have the it-factor; it has the growth factor. “Searches for hair-thickening rosemary oil grew to an all-time high in 2023, with MIELLE as the top-trending brand,” according to Google Shopping.
Not to mention, for less than $10, it’s one of the best Amazon beauty products to add to your online shopping cart — stat.
It’s a very smooth move to reach for this particular brand of men’s razors — an acclaimed grooming product, we must say. Google Shopping thinks so as well, as “searches for Harry’s razors doubled this year,” per the search engine.
This skincare product is surely one you should stick with. “Search interest in Starface Hydro-Stars reached an all-time high in 2023,” per Google Shopping, and the buzzy, trendy product happens to be one of the best pimple patches we rounded up, too. It’s time to redefine the occasional blemish.
For more options, check out our expert-backed guide to the best acne spot treatments.
Butter-whipped and glossy, this lip balm is one of our most-used favorites (side note: it sits on our nightstand and is always in our back pockets) — so it makes sense this product has risen in popularity this year.
According to Google Shopping, “search interest in Summer Fridays Lip Butter Balm spiked 900% this year.” Probably all from the New York Post Shopping team, TBH.
We reviewed the Dyson Airstrait this year and, since its advent, predicted it would be a Google-trending product. Alas, here we are — and it’s still the product we use on the regular. Though we still love the much-hyped Airwrap, this two-in-one product is both a blow dryer and a hair straightener. Who knew?
If there’s anything we’ve been obsessed with this year, it’s all things blow dryers and blow dryer brushes (we’ve, quite literally, reviewed the lion’s share).
On that sentiment, “searches for the Shark Hair Dryer tripled this year,” per Google Shopping. Pro tip: purchase a heat protectant to come along with.
Say it with us: we love La Roche-Posay. What we also love? Hand cream, and lots of it (trust us, we reviewed a ton, and our hands couldn’t be any softer).
According to Google Shopping, “an obsession with French skincare drove search interest for the brand, which reached an all-time high in 2023.”
Catch those ZZZs and sleep more soundly with the Uncommon Goods Lavender Aromatherapy Sleep Mask. It’s the ideal gift for only $25, especially as “search interest in aromatherapy blooms every December,” according to Google Shopping insights.
LEGOs typically grow block by block, but now they grow on trees. Specifically, “search interest in the LEGO Bonsai Tree has grown every December since its launch,” according to Google Shopping, and we predict it has something to do with it being one of the more affordable LEGO sets money can buy.
Pokemon isn’t going anywhere, and this less-than-$10 set of randomized playing cards is still modern-day trending. “Search interest in Pokemon Trading Cards hit an all-time high in April,” Google Shopping specifically highlights. Yes, the 90s are back.
As its name suggests, we have a soft spot for Squishmallows. According to Google Shopping, “Squishmallows have been searched in all 50 states” — from Alabama to Wyoming. Oh, and there are plenty to choose from.
Our wildest childhood dreams have been answered — a coloring book that encourages us to draw outside the lines! “Search interest in reverse coloring books doubled in the past 12 months.” Yes, a new way to color.
Our nieces own this popular couch (and yes, it doubles as a climb-and-play indoor gym). “Nugget’s Original Play Couch was the top-searched play couch this year,” Google Shopping tipped off. We love its wealth of vibrant colors to adorn any indoor playroom, too.
“The speed cube 3×3 is the top-searched speed cube of the past 12 months,” Google Shopping told us, and we firmly believe it’s the budget-friendly must-have that will make anyone entertained.
Yes, this is a puzzle that will certainly bloom in your home. “Puzzle vases are being searched more than ever before in 2023, increasing by over 1,000%,” per Google Shopping. Not to mention, it’s one of the more enthralling of all the jigsaws when complete.
How adorable are these mini crochet kits (aka, how to downsize your DIY). “Search interest in mini crochet kits more than doubled this year,” Google Shopping shared. We’re pretty amazed the craftiness keeps on crafting.
For more options, check out our guide to the best sewing machines.
Childhood nostalgia, unlocked. According to Google Shopping, recreation channeled la dolce vita this year, as “search interest in bocce ball sets spikes every June.” That said, this full-throttle set is yours for the taking.
For more options, check out our guide to the best outdoor games.
Does this product even need an intro? It’s the Product of the Year — if we do say so ourselves — and Stanley has risen to becoming a household name in 2023 (and, on everyone’s Instagram).
“The Stanley 40oz Tumbler was met with a huge wave of interest, with searches quadrupling over the past 12 months,” Google Shopping points out. If anything, we think that’s an understatement.
As the wise Queen Elsa once said, it’s time to let it go. According to Google Shopping, “the dog leash leading search trends this year was hands-free.”
For more options, check out our expert-backed guide to the best dog harnesses.
It’s time to groove in pure style. Topping your coffee table to perfection is Jonathan Adler’s Eden Lacquer Tray, the practical, well-made statement to accompany your living space. And, per Google Shopping, “searches for Jonathan Adler’s quirky modernist designs soar every December.”
We have a new way of looking at the world after spotting this unique home decor showpiece. “The MOVA Globe is the most popular floating globe search of the year,” Google Shopping told us, and we’re colored impressed by its cool design. Rest assured it’ll make an awesome gift that your recipient likely doesn’t own.
You can’t forget about the pet accessories this year. Shop these adorable dog shoes on Amazon to toss into your furry friend’s stocking this year (you can’t deny they’re one of the greatest gifts for dogs).
“Searches for dog shoes for winter reached a five-year high,” Google Shopping notes, reflecting on consumers’ purchasing habits this year.
Bring your burgers on the go with Weber Q2000 Titanium Liquid Propane Portable Grill. Because quite a bit of shoppers don’t have the deck space, this ever-trending product is the prime solution to BBQ success, per Google Shopping’s insights.
Meet one of the best cozy gifts we rounded up: candle warmers. Google Shopping also highlights this unique home item as one to surely count in its 2023 year-in-review, as “search interest in Cozyberry Candle Warmers increased over 1000% this year.”
According to Google Shopping, “the top lighting search of the past 12 months was for Govee Permanent Outdoor Lights.” Uniquely, you can choose from 75 scene modes and a whopping 16 million colors to light up house.
We continue to be dazzled, amazed and fired up about this portable outdoor fire pit. According to Google Shopping, “searches for the Solo Stove Mesa were heated, with interest up 5,000% over the past 12 months. We guess everyone wants their s’mores…
Sure, you’re probably thinking, “Bean bag chairs?! That’s nothing new!” However, outdoor bean bag chairs are another thing entirely, and we consider this the plush BFF to the good ol’ Adirondack that we didn’t know we needed.
“The top trending yard and patio item this year was the beanbag chair,” Google Shopping tipped off. Surely, it’s an outdoor patio furniture staple for pure comfort.
One of our all-time favorite baking tools (especially around the holidays) is this gem right here. Google Shopping even says “the trendiest cookie press, according to searches over the past 12 months, was by OXO Good Grips.”
Google Shopping gave us a bird’s eye views of this year’s trends, and smart bird feeders were among the most-searched items of 2023. Specifically, “the Bird Buddy Smart Feeder was the top-searched smart bird feeder this year,” per Google Shopping.
From seed to sprout, this product category has been flourishing, to say the least. According to Google Shopping, “searches for seed starter kits has spiked every spring for the past 10 years.”
OK, this has to be one of the most enthralling of all searches this year. “Search interest in human dog beds spiked 1,650% this year. Our prediction? We simply want comfort, cuddles and more comfort on top of that (and yes, you absolutely need one).
It’s time your go-to takeout menu receives a timeout. According to Google Shopping, “the Caraway Nonstick Ceramic Cookware Set was the top-searched kitchenware set this year.”
And, rightfully so — the brand is one of our favorites for cookware sets, too.
One of our favorite outdoor brands made the cut in Google Shopping’s Holiday 100 List — and it’s quite deserving at that. “YETI is the year’s top-searched brand of cooler,” per Google Shopping. Makes sense, makes sense.
Entertain in the best way possible with a newly minted, oh-so-cool ice maker. “Nugget ice makers were the top-searched ice makers this year,” per Google Shopping, and this one from Frigidaire is one of the most compact and fairly priced ones on the market.
Finally, a storage solution you don’t need to tuck away from full view. “This year, HAY crates topped storage crate searches,” Google Shopping tipped off.
Specifically, the multifunctional box is made of polypropylene and bound to impresses with its airy, open-concept design. In short, we believe you should say yes to better organization as we approach the new year.
This has to be the best seat imaginable, as far as comfortable office chairs go. “Herman Miller was the top-trending brand of chair this year,” Google Shopping told us, and its mid-back, supportive-surrounding design is one we recommend to others for a nifty home office splurge.
Pack, pack away with CALPAK’s Medium Compression Packing Cubes. According to Google Shopping, “U.S. search interest in ‘compression packing cubes’ reached an all-time high in 2023.”
For more options, check out our guide to the best packing cubes.
It’s time to elevate how you hydrate. “Search interest in Owala water bottles more than quadrupled this year,” per Google Shopping, and the budget-friendly reusable water bottle brand is available in plenty of fun colors to choose from.
Yes, your favorite carry-on has a collar (and yes, we’re talking about pet carriers!) According to Google Shopping pet carriers “went sky high this year” as the most-searched “airline approved…” item.
Google Shopping firmly believes that mid-century level looks are crystallizing into modern-day aesthetics and this next search trend couldn’t sing that notion clearer. “Portable mid-century lamps got our attention this year, with mushroom as the top-trending shape.”
We’re not at all surprised DEWALT was among shoppers’ most-searched-for brands (we know the drill by now). According to Google Shopping, “DEWALT topped searches for power tools this year.”
For more options, check out our expert-backed guide to the best cordless drills.
“Practical, essential and timeless, the KitchenAid Mixer is the LBD of baking,” Google Shopping shares with us. In a soiree of shades to choose from, this buzzy kitchen appliance also happened to be the top-searched mixer spot of the year on the search engine, too.
Pro tip: pair this purchase with some of the best silicone baking mats we rounded up for a more complete pair.
All hail the delectable ice cream maker that has nearly broken the internet in 2023. Spoiler alert: we reviewed it, and it’s pretty epic.
“Searches for the Ninja Creami Deluxe went up 5,000% this year,” according to Google Shopping.
Embrace your inner barista with the Breville Bambino Espresso Machine, one of the best espresso makers we rounded up. It’s easy to use, helps create impeccable barista-inspired flavor and — as far as popularity goes — “the top-searched espresso machine of the past 12 months was by Breville,” per Google Shopping’s insights.
The struggle is real to cook rice perfectly (we’ve been there), but this product can help. “Zojirushi made the rice cooker of choice this year,” per Google Shopping, and it has also garnered nearly 12,000 rave reviews.
According to Google Shopping, homemade nut milk is a nutritional home run, and search interest for “nut milk makers” doubled this year. We’ll be honest, there are so many kitchen gadgets on the market these days, and we stand firm that this one will continue to pave its way to all-unique heights.
In the wise words of Lizzo, it’s about damn time to up the turbo on your cleaning routine. “Search interest in electric spin scrubbers reached an all-time high in 2023,” per Google Shopping, and it’s a worthy pick-me-up along with some of the best house cleaning products and mops.
This product gives “small but mighty” a whole new use case. According to Google Shopping, “the mini blade-less fan was the top trending type of blade-less fan of the past 12 months.” More, it’s a portable version of the must-have cooling fans to help beat the sweltering heat.
It only takes five minutes, and it’s a five minutes well spent. Meet one of our favorite products that continues to rise in popularity. “Search interest in journaling reached an all-time high in January,” per Google Shopping, likely for that “new year, new me” mentality.
Yes, we’ve reached a point in society where searching for shower heads brings us pure joy. Enjoy a #nofilter way of living with one of these luxe bathroom purchases. According to Google Shopping, “Jolie has the most-searched showerhead filter this year.”
If you’re on the hunt for a new smartwatch, Google Shopping recommends looking into one of the most popular models of 2023: the Google Pixel Smartwatch. Available in plenty of colors to choose from, its sleek face and smart counterparts make it a holiday gifting winner.
Keep exploring on the go with a portable projector. “Mini projectors were the second most-searched projectors this year,” Google Shopping told us, likely because of their unique design that can elevate any movie night — either from the comfort of home or at someone else’s (hey, you can bring it with you!)
It’s time to follow along this particular product because, according to Google Shopping, “search interest in luggage trackers nearly doubled this year.”
For $25 on Amazon, you can even attach this trusty tile to your keys, backpacks or purses.
As Google Shopping puts it, first the flip-phone, now the fold-phone. “Search interest in the Pixel Fold increased by over 700% this year,” the search engine tipped off, proof that more unique cellular silhouettes are piquing interest — and peaking search interest, specifically.
Watch your favorite shows and movies with a crisper, brighter picture. “Searches for smart TVs spiked every November for over a decade,” Google Shopping told us, and the Samsung 65″ QLED UHD Smart Tizen TV continues to be one of our favorites for less than $1,000.
Point-and-shoot cameras deserve all the acclaim, and this model captured everyone’s attention this year. “Search interest in the Canon PowerShot G7 X Mark III reached an all-time high in 2023,” per Google Shopping.
Not to mention, the model is one of the best creator-recommended vlogging cameras.
According to search trends, it’s time to accessorize your gaming. “The volume of searches for gaming headsets with a mic turned way up in the past 12 months,” according to Google Shopping.
Not only that, but this Logitech pair comes in a variety of colors and is fairly priced — ideal for the tech lover you know this holiday season.
As one of the cheeriest products shoppers are searching for, this viral item is one that will, ahem, continue to develop in popularity. “Search interest in kids cameras spikes every December,” Google Shopping notes, making it a quality, happy-go-lucky gift for teens or the 10-year-old you know.
Virtual reality isn’t going anywhere, and now mixed reality is growing in popularity, per Google Shopping. This investment-worthy device is one you simply have to click on and add to your cart if you’re big into the latest and greatest tech.
This year, shoppers have been all a-flutter with catching those ZZZs in the most peaceful way possible. That said, “searches for sleep headphones have increased every December since 2020.”
For more options, check out our guides to the best sunrise alarm clocks and cooling bed sheets we reviewed.
If 2023 is trying to tell us something, it’s to go easy on the eyes. According to Google Shopping, “search interest in eye massagers has gone up every December since 2019.”
Not to mention, how can you pass up this chic and aesthetically pleasing pink color that’s less than $50 on Amazon? That’s right, you simply can’t.
Interestingly, “search interest in neck fans heats up every summer in the U.S.,” per Google Shopping. That said, this particular option from Amazon is the sole definition of keep calm and cool on.
Yes, a system for your supplements went off the charts this year. According to Google Shopping, “Cadence Pill Cases were a top-five pill organizer this year.” Not to mention, you can store all of your multivitamins and other essentials into these versatile storage compartments.
It’s electric, boogie woogie woogie. “Search interest in electric bicycles has increased every year since 2013.” Google Shopping shared with us, and that means one thing: shoppers love striding to and fro with these luxe riders.
For more options, check out our guide to the best commuter bikes (oh, and be sure to pick up some of the best bike helmets and bike locks we rounded up).
This year brought lots of things: the good, the bag and the eerie orange sky that nearly broke social media. Safe to say, air purifiers have climbed up in Google searches.
In fact, “Search interest in Coway Airmega air purifiers tripled this year,” Google Shopping tipped off.
Infrared sauna blankets have surely been a hot pick this year, and for a good reason; there are plenty of health benefits they confer and allow you to achieve full-zen from the comfort of your home.
“Search interest in infrared sauna blankets reached a 10-year high in December,” Google Shopping notes.
This next buzzy gift is surely the turning point for pressure points. According to Google Shopping, search interest in Shakti Acupressure Mats more than doubled in the past 12 months.” Perhaps everyone needs a quality massage gun as well, to help relieve the pain and feel some instant, targeted relief.
Shoppers have spoken — beauty and self care have crossed paths. “Our searches were steeped in green tea cleansing masks, with interest up 4,500% this year.”
If this less-than-$10 buy isn’t your cup of tea (ha!), check our our expert-backed guide to the best face masks we reviewed.
Check out the New York Post Shopping section for more content.