While the world is becoming increasingly "woke" and panders more and more to the leftist narrative every day, one company is taking the opposite approach.

The Egard Watch Company released an ad in response to “woke corporate America” highlighting the unfairness and injustices of allowing biological men to compete in women's sports. The video itself is a cinematic masterpiece detailing the story of a young girl who dreamed of being the “fastest runner in the world.” In it, actors play different elements of her life starting at her childhood. In the emotional story, the runner states how she worked and trained hard every day, but finally realized that “even perfection wouldn’t be enough.” 

At one point of the video, what looks like a transgender woman - i.e., a man - pops into frame at the starting line next to the female runner. The video then shows headlines praising transgender “winners” of sports.

Regardless of personal opinion, the watch brand simply pointed out reality. No matter how good a biological woman is at a given sport, there’s likely a biological man who is better. Though the left likes to pretend men and women are physical equals, science shows that men are categorically stronger, larger, faster, and have a hell of a lot fewer monthly issues than women. They have proven advantages in the physical arena, which is why they often excel as "women" in the same sports in which they failed as men. 

The watch company’s tweet alongside the video was captioned, “#erased Our ad response to woke corporate America. We are a company that believes in truth.”

Amid pretty much every other company caving to the woke mob, most recently Bud Light who used a transgender man for their latest campaign, it's refreshing to see a company take a stand for what's right.