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National Post
National Post
13 Apr 2024


NextImg:'We wanted a name we could own': Momofuku faces backlash for 'chili crunch' trademark bid

Whether called chili crunch, chili crisp or chili oil, the popularity of this centuries-old Chinese condiment has exploded in recent years. Many options are available on store shelves and online, including Canadian businesses such as Toronto-based Zing, Fly By Jing, helmed by Jing Gao, who was born in Chengdu and grew up in Europe and Ontario, and Lao Gan Ma Spicy Chili Crisp, founded by Chinese entrepreneur Tao Huabi.