Canada’s Rocky Mountain parks are extraordinary. And Jasper, the mountain town that burned last spring, remains a storied place.

“I’ve been going there since I was nine, 10 years old,” reminisces Marc de La Bruyere, the 64-year-old owner of Jasper’s Tekarra Lodge. “It is a place on earth that I most love. It’s magic.”

In the 1950s, Marilyn Monroe stayed in Jasper while filming River of No Return. “She was dating, or sleeping with … Joe DiMaggio,” chuckles Marc. “And they were kicked out of the Jasper Park Lodge because they weren’t married.” So, he continues with a grin, the actress checked into the Tekarra Lodge, just down the road.