As food prices continue to outpace inflation, consumers increasingly scour grocery store shelves for signs of shrinkflation — and they don’t have to look very far. Roughly one-third of consumer products have shrunk in size, but the price tag remains the same (or higher), CBS News reports. Some companies have denied using shrinkflation to protect profits, while others appear to be reversing the accused downsizing by putting some of the diminished product back.