OTTAWA — Canada’s tourism industry is trying to put on its Sunday best this week, showcasing itself to more than 500 international travel agents and tour operators at the largest annual tourism convention in Canada.

But as Rendez-vous Canada is taking place at the Edmonton Convention Centre, one of the biggest challenges Canada’s tourism industry is facing is playing out in technicolour just a few hundred kilometres away: wildfires.

Many people around the world see headlines about Canada being on fire, then think nowhere in the country is safe to visit{ai:summary}<p>As Rendez-vous Canada unfolds in Edmonton, Canada's tourism industry faces fiery challenges as wildfires rage on, threatening landscapes and livelihoods. #environment</p>

’The whole country is not on fire’: Canadian tourism industry frustrated as it takes hit due to wildfires

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