However unlikely it might seem to those who associate cottage cheese with salad bars and weight-loss regimes, curds and whey have stolen the social media spotlight. Content creators are whipping cottage cheese for dips and spreads and blending it for chocolate mousse, ice cream and salad dressings.

The #cottagecheese trend started in 2023 and shows no signs of slowing down, with more than half a billion views on TikTok and soaring sales in Canada, the United States and beyond. Most recently, cottage cheese has taken over as a viral flatbread. High in protein and naturally gluten-free, it comes together in a blender or food processor and can take on any flavours your heart desires.