OTTAWA — The campaign may have just begun, but Conservative Leader Pierre Poilievre already looks to have found his favourite target: the Liberal-linked Century Initiative.

The little known pro-immigration lobby group, which seeks to grow Canada’s population to 100 million by 2100, has been on Poilievre’s lips a lot in the campaign’s opening stretch, after Liberal Leader Mark Carney added Century Initiative co-founder Mark Wiseman to his advisory council on Canada-U.S. relations last week.