A controversy involving actress Sydney Sweeney, U.S. President Donald Trump and clothing retailer American Eagle Outfitters continues to swirl, with the company’s stock up over 20 per cent in trading early this week after a divisive ad campaign that was launched in July. Here’s what to know.

The ad is a cheeky play on the words genes and jeans. After Donald Trump weighed in, share prices climbed.{ai:summary}Actress Sydney Sweeney is at the center of a controversy involving former President Donald Trump and American Eagle Outfitters. Following a divisive ad campaign launched in July, the retailer's stock has surged over 20% in early trading this week.The situation highlights the intersection of celebrity influence and corporate branding. #culture

'Sydney Sweeney has great jeans' ads lift American Eagle stock price

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