Like their partners in the Canadian news industry, the country’s media agencies are undergoing unprecedented transformation. The National Post is holding conversations with leaders of Canada’s largest agencies on the fast-changing fundamentals. This week, Rebecca Harris speaks to Jordan Bortolotti, co-founder of media services and technology company Nectar First (N1), which was recently acquired by Salt XC, a media and experience agency. Bortolotti was named president of Salt Media and remains CEO of Nectar First (a division of Salt Media):

"There is no longer 'One message to hit them all.' We need to break through during
the times and places where people are paying attention."{ai:summary}Canada's media agencies are in flux as the industry updates its fundamentals.Rebecca Harris speaks with Jordan Bortolotti, co-founder of Nectar First, now acquired by Salt XC. He's named president of Salt Media and remains CEO of Nectar First, a Salt Media division. #technology

Salt Media's Jordan Bortolotti on seizing the revolutionary moment

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