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National Post
National Post
31 Jul 2024


NextImg:Rogers joins TIFF as lead sponsor of film festival, but not year-round events

TORONTO — The Toronto International Film Festival says it has signed up Rogers Communications as its new “presenting sponsor,” but only for the film festival itself and only for a single year.

The agreement with the telecommunications giant spans TIFF’s annual 11-day event but does not cross over to its year-round activities, or naming rights for its Toronto headquarters, unlike the arts organization’s previous long-standing top partnership with Bell.