Canadian tech giant Tobi Lütke is a lunartic. By his own admission, Shopify is led by a lunartic!

Lütke and his fellow lunartics need to be resisted, in the name of all that is good and holy.

One might surmise that Shopify’s CEO would be a lunartic. The very site seeks to organize life around shopping. But a life lived serving the supremacy of shopping is lunacy.

Last Monday — of course! — Lütke made his solemn declaration: “The first day of the week is Monday. I (have) lived in North America for 23 years but I’m going to die on this hill. Sunday as the first day is just crazy talk.”