Like their partners in the Canadian news industry, the country’s media agencies are undergoing unprecedented transformation. The National Post is holding conversations with leaders of Canada’s largest agencies on the fast-changing fundamentals. This week, David Rusli, chief strategy and data&nbsp;officer for&nbsp;Publicis Media Canada, speaks to writer Rebecca Harris.

"Our consumers ... want easy, shoppable interactions from wherever they are. So, I think we’re going to see a lot of shifts to that."{ai:summary}The Canadian media landscape is evolving rapidly, with agencies wrestling the tides of change. David Rusli of Publicis Media Canada shares insights on this transformation, emphasizing the urgency for adaptation amidst shifting fundamentals.#society

Publicis Media's David Rusli touts 'shoppable moments'

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