Postmedia is launching a new self-serve advertising platform to help businesses simplify digital and print advertising.

Postmedia Ad Manager, or PAM, gives advertisers more flexibility and control over campaigns.

Although it caters to businesses of all sizes, it is specifically designed with small businesses in mind, Adrian Faull, Postmedia senior vice president, media sales, said.

Postmedia Ad Manager, or PAM, gives advertisers more flexibility and control over campaigns{ai:summary}<p>Postmedia is introducing a self-serve advertising platform called Postmedia Ad Manager (PAM) to streamline digital and print advertising for businesses. It offers increased flexibility and control over campaigns, particularly targeting small businesses. </p><p>#economy</p>

New Postmedia ad platform has small business in mind

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