Netflix Inc. said 70 million viewers are watching its shows with advertising every month, nearly double the total from May.

More than 50% of new subscribers are opting for Netflix’s ad-supported plan in the countries where it is available, Amy Reinhard, the company’s president of advertising, said in a blog post published Tuesday. The company is seeing “steady progress” across all 12 countries where the advertising plan is available.

Netflix has priced its advertising-supported plan as a less-expensive alternative for cost-conscious users, a tactic that has produced steady growth.{ai:summary}<p>Netflix reports 70 million viewers are now watching its ad-supported shows monthly, nearly doubling since May. Over half of new subscribers in available countries are choosing this plan, indicating steady progress across all 12 markets offering it. #society</p>

Netflix says 70 million users now watch shows with advertising

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