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National Post
National Post
26 Nov 2024


NextImg:Netflix documentary Buy Now! uncovers stealthy marketing tactics

This summer, a curious trend took hold on social media. People started posting content about items like five-year-old water bottles, sweatshirts from high school and old shoes that had been mended and remended. “Underconsumption core,” they called it — because any trend worthy of an algorithm needs a “core” suffix.