This article was originally published on The Conversation, an independent and nonprofit source of news, analysis and commentary from academic experts. Disclosure information is available on the original site.

<b>Author: Alfred Hermida, Professor, School of Journalism, Writing, and Media, University of British Columbia</b>

Increasing numbers of media businesses are turning to readers to fund the news. The hope is that reader revenue will make up for the loss of classified and display advertising to digital behemoths such as Google and Facebook.

This year, Canada bucked the trend of other liberal democracies with a four percentage point increase in the number of people paying for news{ai:summary}<p>Media businesses seek reader funding to combat loss of advertising revenue to digital giants like Google and Facebook. Reader revenue essential for survival. #economy</p>

More Canadians are paying for news, but it’s still too early to celebrate

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