Just behind solar eclipse glasses (everything you need to know about this major celestial event, here), Monster High Dolls are the top trend on Amazon.

But why? Users on Reddit are asking this question too, saying, “G3 Monster high is unfathomably popular amongst kids,” referring to them as, “those barbies with scary black eyes.” Scary and popular indeed. The dolls from Mattel have recently seen a resurgence, thanks to social media and Gen Z.