Some residents of the new Story of Midtown rental tower were drawn to the 38-storey property by its location, two blocks northeast of Yonge and Eglinton. Others may have prioritized its amenities, like an indoor cycling studio and a rooftop terrace, while lease-signing incentives such as a month’s free rent presented another enticement.&nbsp;

Location and price will always matter. But a new differentiator — inclusion — is being used to draw tenants to rental communities in the GTA {ai:summary}Residents of the new Story of Midtown rental tower are attracted by its prime location near Yonge and Eglinton, appealing amenities like an indoor cycling studio and rooftop terrace, and lease incentives such as a month of free rent. These factors contribute to its growing popularity among tenants. #society

Modern living: Building belonging

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