OTTAWA — She smiles. She has wings. And she might be ready to guide you to your eternal resting place.

Meet the “Tooth Fairy,” who was&nbsp;once considered the possible face of the Canadian Dental Care Plan.

While Health Canada opted for a different approach to market its nearly $2 billion program, her visage — and the concerns she caused — are contained in a consultation document, based on various options the department showed to focus groups as it considered the best way to advertise the new benefit.

She smiles. She has wings. And she might be ready to guide you to your eternal resting place. {ai:summary}<p>Health Canada has introduced a “Tooth Fairy” concept as part of its marketing strategy for the Canadian Dental Care Plan, which has a budget of nearly $2 billion. Although the Tooth Fairy was considered for promotion, the department ultimately chose a different approach based on focus group feedback. </p><p>The consultation document reflects the various options explored, highlighting the concerns raised during the process. #health</p>

Meet the 'tooth fairy,' the disturbing, rejected face of Canada's dental care plan

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