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National Post
National Post
24 Jan 2025


NextImg:Meet the 'tooth fairy,' the disturbing, rejected face of Canada's dental care plan

OTTAWA — She smiles. She has wings. And she might be ready to guide you to your eternal resting place.

Meet the “Tooth Fairy,” who was once considered the possible face of the Canadian Dental Care Plan.

While Health Canada opted for a different approach to market its nearly $2 billion program, her visage — and the concerns she caused — are contained in a consultation document, based on various options the department showed to focus groups as it considered the best way to advertise the new benefit.