Some 40-plus years ago a seminal event took place in Toronto when Rick Moranis and Dave Thomas, in their guise as SCTV’s Bob and Doug McKenzie, staged a Hoser Parade through the streets of the city.

It was a funny idea that celebrated the notion of hoserhood and its fixation on toques, hockey sticks and an excessive fondness for beer. What essentially began as some guys in a car with a bunch of beer quickly swelled to unexpected proportions as thousands of Torontonians jammed the sidewalks for an impromptu party.