It’s hard to find a word that captures the feeling of seeing a man sporting a menstruation bracelet. It’s not quite “creepy” but it’s almost there. It’s strangely invasive, private bodily functions being paraded about and all. And finally, it’s effeminate in the worst possible way.

The feeling was triggered on Tuesday, when a few bold Liberal MPs took it upon themselves to promote “Menstrual Hygiene Day,” another observance in the awareness-raising calendar unbeknownst to the population at large.