Loblaw Companies Ltd. – the parent company of grocery retailers such as Loblaws, Superstore, Provigo and T&T – has long been a singular target for criticism by the federal NDP, whose leader Jagmeet Singh has often blamed them for elevated rates of grocery inflation.

And this week, Loblaw’s various subsidiaries became the target of a coordinated online boycott, which prompted chairman Galen Weston to call their complaints “misguided.”