Canada’s more than 55,000 postal workers are on strike this week. It wasn’t too long ago that a postal strike was as devastating as a major rail or port strike; every passing day that the mail wasn’t being delivered meant a noticeable hit to the country’s GDP.

But this is not really the case this time around. While the strike has had outsized impacts on rural communities and home-based businesses who relied on Canada Post to ship their wares, for millions the only noticeable effect has been a lack of flyers in the mail slot.