This week, Tim Hortons added pizza to its menu. The history of established restaurant chains diversifying into pizza is not a good one; the McDonald’s McPizza still stands out as an icon of doomed fast foods.

But Tim Hortons is trying to get more customers into its locations for lunch, and so they engineered a single-serving flatbread pizza that works well with their existing equipment.

'If this is a sugar and coffee merchant passing itself off as a culinary destination, how is my cloak of artifice any different than yours?'{ai:summary}Tim Hortons took a risk by adding pizza to its menu, following a trend of established chains diversifying. The single-serving flatbread pizza is aimed at attracting more customers for lunch, utilizing existing equipment. #economy

'I am the incarnation of Canadian decline': Inside the thoughts of Tim Hortons pizza

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