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National Post
29 Jun 2024

When faced with the potential outbreak of a serious contagious disease, communication expert Peter Sandman once wrote, “the trick is to get people ready for something that might be really bad, while simultaneously reminding them that it might also be no big deal.”
Which is it for bird flu? It’s too soon to know. But H5N1’s spread among U.S. dairy cattle has infectious disease specialists rattled.