Like their partners in the Canadian news industry, the country’s media agencies are undergoing unprecedented transformation. The National Post is holding conversations with leaders of Canada’s largest agencies on the fast-changing fundamentals. This week, Urania Agas, Chief Client Officer of GroupM Canada, speaks to writer Rebecca Harris.

'I think they’re really facing questions around will our brand exist five to 10 years from now? Do we have enough brand equity?'{ai:summary}Canadian media agencies are experiencing significant changes, prompting discussions among leaders in the industry. Urania Agas of GroupM Canada highlights the shifting fundamentals of media planning and buying in a conversation with writer Rebecca Harris.#culture

GroupM's Urania Agas on brand love - and longevity

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