OTTAWA — Google says it will pass on the cost of the Liberal government’s digital services tax to advertisers.

The company says it will implement a 2.5 per cent surcharge for ads displayed in Canada, starting in October.

“Digital service taxes increase the cost of digital advertising,” a Google spokesperson said in a statement. They said the “surcharge is to cover part of the costs associated with complying” with the tax.

The tax, approved in Parliament in June, will add a three per cent levy on foreign tech giants that generate revenue from Canadian users{ai:summary}<p>Google's playing hardball with the Liberal government's new digital services tax. Starting in October, advertisers in Canada will feel the pinch with a 2.5% surcharge on ads, all in the name of compliance. </p><p>The digital marketing game just got a little more expensive. #economy</p>

Google to charge new fee on ads in response to Canada’s digital services tax

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