Google this year offered to sell its advertising marketplace Ad Exchange, or AdX, to end an EU antitrust investigation. But European publishers rejected the proposal, <a data-evt-val="{&quot;control_fields&quot;: {&quot;mparticle&quot;: {&quot;keys&quot;: {&quot;click_source_type&quot;: &quot;click_source_type&quot;, &quot;anchor_text&quot;: &quot;anchor_text&quot;, &quot;target_url&quot;: &quot;target_url&quot;, &quot;layout_section&quot;: &quot;layout_section&quot;}, &quot;mp_event_type&quot;: &quot;Navigation&quot;, &quot;extra_keys&quot;: [&quot;click_vertical_position_percentage&quot;, &quot;click_vertical_position_pixels&quot;]}}, &quot;click_source_type&quot;: &quot;in-page link&quot;, &quot;anchor_text&quot;: &quot;Reuters reported this week&quot;, &quot;target_url&quot;: &quot;https://www.reuters.com/technology/google-offered-sell-advertising-marketplace-adx-eu-antitrust-probe-sources-say-2024-09-18/&quot;, &quot;layout_section&quot;: &quot;in-page-link&quot;}" rel="noopener noreferrer" data-evt="click" data-evt-typ="click" href="https://www.reuters.com/technology/google-offered-sell-advertising-marketplace-adx-eu-antitrust-probe-sources-say-2024-09-18/" target="_blank">Reuters reported this week</a>.

The news agency cited two people with knowledge of the matter but did not name them.

Last year, the European Publishers Council launched a complaint against Google’s ad tech business. The European Commission subsequently&nbsp;charged the company with favouring its own advertising services.

Publishers rejected the proposal because they wanted it to divest more in order to address conflicts of interest{ai:summary}Google proposed selling its Ad Exchange to resolve an EU antitrust investigation, but European publishers have rejected the offer. This follows a complaint from the European Publishers Council regarding Google's advertising practices. #politics

Google offered to sell part of ad business in EU antitrust case

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