EDMONTON — The pickup truck is an Alberta staple, so common to be almost a stereotype, but during playoff runs, they’re more than an oversized minivan or a rugged work truck. They’re round-the-clock mobile parade vehicles, emblazoned with paint, the beds supporting hockey stick scaffolding holding Edmonton Oilers flags.

Oilers jerseys are everywhere. Even the dogs are wearing them. One house, in the downtown-adjacent neighbourhood of Wîhkwêntôwin, has a homemade version of the famous oil derrick that used to belch flames before each Oilers game, when they played at the old arena. The white picket fence shows painted Oilers jerseys.