Drinking among Gen Zers is on the rise in many major markets throughout the world, including Canada, according to <a data-evt-val="{&quot;control_fields&quot;: {&quot;mparticle&quot;: {&quot;keys&quot;: {&quot;click_source_type&quot;: &quot;click_source_type&quot;, &quot;anchor_text&quot;: &quot;anchor_text&quot;, &quot;target_url&quot;: &quot;target_url&quot;, &quot;layout_section&quot;: &quot;layout_section&quot;}, &quot;mp_event_type&quot;: &quot;Navigation&quot;, &quot;extra_keys&quot;: [&quot;click_vertical_position_percentage&quot;, &quot;click_vertical_position_pixels&quot;]}}, &quot;click_source_type&quot;: &quot;in-page link&quot;, &quot;anchor_text&quot;: &quot;IWSR&quot;, &quot;target_url&quot;: &quot;https://www.theiwsr.com/about-us/&quot;, &quot;layout_section&quot;: &quot;in-page-link&quot;}" rel="noopener noreferrer" data-evt="click" data-evt-typ="click" href="https://www.theiwsr.com/about-us/" target="_blank">IWSR</a>, a British-based firm that analyzes drinking patterns.

The Gen Z cohort is behaving contrary to this trend, drinking more, particularly in Canada, the U.S., U.K. India and Australia{ai:summary}Drinking rates among Gen Z are increasing in major markets globally, including Canada, according to IWSR, a British firm that studies drinking behaviors. This trend marks a shift in consumption patterns among younger demographics.#society

Drinking on the rise among Canada's Gen Z: international survey

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