EV sales in North America face new market realities and automakers are shifting their production to meet actual, rather than anticipated demand. After being encouraged by government policy to invest tens of billions of dollars to transition to electric vehicles, companies are rapidly changing gears.

As Sam Fiorani, Vice President of AutoForecast Solutions observed in March, “Getting the first 10 per cent of the electric vehicle market is relatively easy with a good product and a market that wants that product. The next 90 per cent will be much harder to convert.”