(Bloomberg) — The slide in Cracker Barrel Old Country Store Inc.’s shares deepened on Thursday as a conservative backlash to the restaurant chain’s logo change intensified across social media.

Shares of the Southern-inspired casual dining operator, known for its homestyle cooking, fell as much as 15 per cent as negative posts flooded X.{ai:summary}Cracker Barrel's stock slid again Thursday. The drop followed a conservative backlash to its logo change that has surged on social media. #economy

Cracker Barrel sinks as new logo sparks social media backlash

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