When it comes to celebrating Pride, many brands are quick to launch rainbow-packaged products and tees with a ‘Love is Love’ graphic splayed across the front, so it can be hard for the average consumer to differentiate between rainbow-washing and brands that actually support and give back to the LGBTQIA2S+ community.

Fret not; we’ve done the legwork for you and found multiple brands giving back to the community for Pride Month that you can feel proud about backing. Bonus: they’re all home-grown in Canada.