When billionaire philanthropists, celebrities, global embassies, and the National Football League want to lend a helping hand to American veterans, they increasingly turn to one source: the Bob Woodruff Foundation.

Formed in 2006 to serve post-9/11 veterans and their families after ABC news reporter Bob Woodruff was injured by a roadside bomb in Iraq, the organization has become a celebrity favorite with its annual comedy fundraiser — headlined by the likes of Jon Stewart, Tracy Chapman, and Bruce Springsteen — raising $84 million since it was founded and $14 million last year alone.