Plant-based meat maker Beyond Meat urged investors to look past its mixed first quarter results Wednesday, saying a new, healthier burger hitting U.S. shelves now will help reignite weak sales.

“We really do believe we are at the early stages of a pivotal and terrific year for Beyond Meat,” President and CEO Ethan Brown said during a conference call with investors. “We’re doing the things you need to do to get through a period that’s challenging and return to growth.”