With festival season underway, Canadians and tourists alike will be spending their hard-earned cash on entertainment over the summer.

Although some festivals are struggling — with inflation, loss of corporate sponsors and “recouping losses from COVID-19 pandemic shutdowns,” per CBC News — there are many that are keeping their doors open.

The Calgary Stampede, referred to as the “Greatest Outdoor Show on Earth,” starts on Friday. The 10-day event is $25 a day for admission onto the grounds, which, for the most part, doesn’t cover extras, like certain musical acts, food, drinks, and parking. (Although, access to some of the concert stages are included in the price of admission).