



An advertisement from Pakistan International Airlines (PIA) is under investigation, the country’s prime minister said, after it appeared to show a plane flying in the direction of the Eiffel Tower.
The image was posted by the airline on social media on Jan. 9 to announce that it would be resuming flights to and from France in January. The ad shows an airplane going toward the 300-metre French monument with the slogan, “Paris, we’re coming today.” The colours of the French flag are shown in the background. At the bottom of the photo, it reads: “Resuming flights between Islamabad and Paris from January 10, 2025.”
The ad is being criticized for its imagery, which is reminiscent of the 9/11 attacks that took place in the United States, the Daily Beast, The Guardian and NBC News reported. On Sept. 11, 2001, terrorists hijacked a total of four commercial planes, two of which were flown into New York City’s Twin Towers.
The country’s Prime Minister Shehbaz Sharif has ordered an inquiry into the ad, according to Pakistani news channel Geo News.