So, Shakespeare was wrong, then. The Bard who wrote “What’s in a name? That which we call a rose by any other name would smell just a sweet,” clearly couldn’t foresee 21st century political realities in British Columbia.

On Tuesday, the BC United tragedy continued in its latest act when the party <a data-evt-val="{&quot;control_fields&quot;: {&quot;mparticle&quot;: {&quot;keys&quot;: {&quot;click_source_type&quot;: &quot;click_source_type&quot;, &quot;anchor_text&quot;: &quot;anchor_text&quot;, &quot;target_url&quot;: &quot;target_url&quot;, &quot;layout_section&quot;: &quot;layout_section&quot;}, &quot;mp_event_type&quot;: &quot;Navigation&quot;, &quot;extra_keys&quot;: [&quot;click_vertical_position_percentage&quot;, &quot;click_vertical_position_pixels&quot;]}}, &quot;click_source_type&quot;: &quot;in-page link&quot;, &quot;anchor_text&quot;: &quot;requested permission from Elections BC&quot;, &quot;target_url&quot;: &quot;https://nationalpost.com/news/politics/bc-united-liberal-name-election&quot;, &quot;layout_section&quot;: &quot;in-page-link&quot;}" rel="noopener noreferrer" data-evt="click" data-evt-typ="click" href="https://nationalpost.com/news/politics/bc-united-liberal-name-election" target="_blank">requested permission from Elections BC</a> to appear on the ballot as “BC United (formerly the BC Liberal Party).” The Swan of Avon can eat his heart out, apparently names do matter.&nbsp;

30% of voters have no idea the party changed its name{ai:summary}In the murky waters of British Columbia politics, the BC United party seeks to rebrand itself on the ballot, a desperate move to shake off its past as the BC Liberal Party. Turns out, names carry weight when you're trying to lure back the disenchanted.Shakespeare might’ve had a way with words, but here in the 21st century, they've taken a backseat to image and perception. #politics

Adam Pankratz: Kevin Falcon BC United's hilarious fall to irrelevant fringe party

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