Analysis on Lineker's next steps
Gary Lineker has made a serious misstep and once again it involves social media - but he will bounce back from this, no doubt.
Lineker is a huge name. He goes beyond football and even beyond sport. He's a household name with a huge following on social media, and, as all the rumours of an upcoming appearance on Strictly Come Dancing or I'm A Celebrity make clear, he will have offers.
Lineker has previously hinted that he is not desperate to continue presenting football elsewhere. And he's at the point now where his podcast, The Rest Is Football, has a gigantic following which can earn him and his production company, Goalhanger Podcasts, a chunky pay packet.
So, what I expect him to do, is lay low for a while once the Premier League season is over, and then make a low-key return to public life in an audio format. Once it all blows over - and if there's one thing we've learnt, it does always blow over - he can return to our screens, if he wants.