The Democratic Party has a new plan to win back voters. No, seriously, and this one isn’t like that creepy $20 million scheme to study men’s language, either. This is a top-notch, fresh off the press, calm, and rational mid-term strategy. Just kidding. It’s the same old tired trope: Point at President Donald Trump and try to convince Americans that the sky is falling and that everybody’s lives are in danger. Except this time, the left aims to accuse the president of “killing the American dream.” The plan is flawed, to say the least. It’s a bit worn and relies on an unfounded prediction. For it to work, the country would have to suffer, and then Americans would need to believe Democratic officials could fix the situation. Maybe “flawed” is an understatement.
Fox News Digital got an exclusive peek at the Democratic National Committee’s new messaging campaign, which “seeks to tie Trump directly to recent price hikes on consumer goods, such as groceries and baby food, as well as cost of living increases and insurance costs, which they argue will soar under the so-called ‘big beautiful bill.’”
In the meantime, the DNC hopes to highlight “expected cuts to Medicaid, food assistance programs and other community-based housing affordability programs that stand to be reduced, if not altogether eliminated, by the Republican spending bill,” explained Fox News. Officials plan to plaster their hyperbolic message everywhere they can in the run-up to 2026 while focusing on 35 Republican-held congressional seats deemed as “districts in play.”
“After ramming Trump’s [budget bill] through Congress,” said DNC Chair Ken Martin to Fox News Digital, “one thing is abundantly clear: Republicans own this mess, and it’s an albatross around their necks heading into the midterms.” This is their big plan, framing the legislation as a time bomb and trying to scare Americans into believing it will explode – “so vote blue.” How the bill will pan out is, of course, unknown, but predicting and rooting for the country to fail probably won’t inspire many Trump voters to change sides.
“This is the least popular legislation in modern history,” Martin told Fox, “and the more voters learn about it the more they hate it. That’s a clear directive for Democrats – we’re going to make sure every single voter knows who is responsible for taking away their healthcare, food, hospitals, and nursing homes.” And if none of that comes true – then what?
It’s called a messaging campaign, but aside from the fact that the left continues to advocate for radical ideas that – as witnessed by the 2024 election – failed to motivate the majority of Americans, it doesn’t have much of a message except for hating Trump. Perhaps the bigger dilemma might be that the party either can’t see its own inadequacies or refuses to acknowledge them. Maybe if it had a strong leader to guide them toward the center, it might know which direction to go in instead of spinning in circles, hoping to land somewhere new.
Danielle Butterfield, Priorities USA executive director, suggested Democrats should go “beyond the stats” and “start collecting storytellers,” explained Politico. “Then start putting ads online.”
Storytellers, yes, those could help – if they told a story the public hasn’t already heard a hundred times. While their narratives about the opposition can often be fable-like, those tales wouldn’t even make good fiction – because they lack a solid inspiring message.
Elected Democrats often seem only to consider the party’s agenda, reacting instead of planning, listening to their emotions instead of Americans’ wants and needs. Much like the party’s recent plan (SAM) to spend millions studying men’s language in an effort to lure in male voters, the ploy to weaponize the Big Beautiful Bill will probably be abandoned before summer ends, though the hysteria may least for years.
If the plan fails, though, will they continue the charade, attacking the president and the GOP, or will they try something different?