For the economic observers keeping track, Apple can be added to the growing list of multinational corporations pledging to invest billions of dollars in the US economy. Is the iPhone maker ultra-bullish on Trumponomics, or is the tech juggernaut attempting to avoid the new administration’s tariffs? It could be a bit of both, as President Donald Trump has vowed to implement a pro-business climate, and Apple is trying to diversify its global supply chain away from China.
The big Apple is allocating its capital to the Lone Star State. In a Feb. 24 announcement, the company confirmed that it will open a new facility in Texas designed for artificial intelligence (AI) servers as part of a broader $500 billion investment in nearly two dozen states over the next four years.
The 250,000-square-foot manufacturing facility will be located in Houston and will create servers for Apple Intelligence, an AI personal assistant for its line of products, including the iPhone, iPad, and Mac computers. It plans to initiate operations in 2026.
In addition to the new AI-related location, Apple will allocate part of the money to collaborate with US suppliers and produce content for its media streaming service, Apple TV+. It will double its US Advanced Manufacturing Fund from $5 billion to $10 billion, bolster its domestic research and development investments in silicon engineering, and launch a new Michigan-based manufacturing academy.
On the labor front, the tech giant intends to hire approximately 20,000 new employees nationwide. Most will be dedicated to AI and machine learning, research and development, silicon engineering, and software development.
“We are bullish on the future of American innovation, and we’re proud to build on our long-standing U.S. investments with this $500 billion commitment to our country’s future,” Apple CEO Tim Cook said in a statement. The White House, meanwhile, called it a “landmark” step in resuscitating US manufacturing.
Trump has been attracting a tsunami of private investment in the United States following his November electoral victory. Over the last couple of months, his administration has already secured approximately $1.7 trillion of investments from US and foreign businesses:
While it is more than likely that these companies and individual billionaires will utilize the subsidies in the former administration’s Inflation Reduction Act or US Chips and Science Act, it should be noted that Trump did not bribe investors with taxpayer-funded resources. Put simply, the federal government is not paying these entities to create jobs or construct facilities – they are doing so in the confidence of Trumponomics. Or, in Apple’s case, it might want to avoid tariffs.
Traveling on the 2024 campaign trail, Trump had a simple message for companies: ship US jobs overseas and pay hefty tariffs, or build your product in the United States and avoid these levies. Is Corporate America listening? Siri was indeed hearing what the president asserted, though Apple has been navigating the turbulent global trade system since the onset of the coronavirus pandemic.
Over the years, as Liberty Nation News has reported, corporations have been diversifying their worldwide supply chains. The reasons vary, from avoiding trade disputes to responding to public health crises. The biggest victim of this international initiative has been China. The largest beneficiary? Before Trump 2.0, the likes of India, Thailand, and Vietnam were the victors. Now that the old sheriff has returned to his position, the equation is elementary enough: China is still hurting, but the United States could revive its global manufacturing dominance.
It is no secret that Tim Cook has depended less on China for either production or consumption. China is now the primary location for about one-third of Apple’s suppliers’ production sites, down from nearly half in 2019. For shoppers, Apple’s shipments in Beijing fell by 25% year-over-year in the fourth quarter of 2024. But while the tech behemoth has set its sights on India, a new challenge has arisen: tariffs.
The White House recently announced reciprocal tariffs on all US trading partners. With India maintaining one of the highest tariff rates in the world, Trump is poised to target the world’s fifth-largest economy, though the two sides could iron out a deal beforehand. Still, if the administration follows through on its threats in the spring, Apple and a plethora of other companies might need to purchase a lifetime supply of Tylenol to remedy their headaches.
Is Cook playing the long game by reshoring operations in the United States? Sure, labor costs might balloon, but executives may deduce that paying more is better than mitigating uncertainty in the global economy. Whatever the motive, Trump is already following through on a key campaign pledge, and he is achieving this lofty objective without relying on taxpayers as a crutch.