Tech titans Mark Zuckerberg and Elon Musk are social media rivals and they are now planning to bring their rivalry to the cage. It’s one of the biggest publicity stunts we’ve seen in a while.

Apparently it’s not a joke and they’ve agreed to do it.

UFC President Dana White confirmed that he spoke with Elon Musk and Mark Zuckerberg. Both are interested in participating in the first-ever tech billionaire celebrity cage match.

Zuckerberg is at war with free speech and Elon Musk. Consequently, it logically spilled over into a cage match?

“Shortly after Twitter 2.0 owner Elon Musk joked on Twitter that he was “up to a cage match” against the Meta boss, Zuckerbergtook to Instagram to agree to the match. “Send Me Location,” Zuckerberg declared on Wednesday. The potential match came in response to the rumors that Zuckerberg was plotting to launch a “‘Twitter Rival’” dubbed THREATS. One Twitter user reacted, saying, “Better be careful @elonmusk I heard he does the ju jitsu now,” to which Musk responded with the aforementioned tweet. Musk’s subsequent responses were hilarious,” Newscasters reports.

Afterward, Dana White was “talking to both Elon and Mark, and both guys are absolutely dead serious about this! They both want to do it!”

Dana continued, “Mark Zuckerberg hit me up first and said “is he serious?” and I said, I don’t know, let me ask him. I asked him and he said, “yeah, I’m dead serious!”

Furthermore, White said that he is already in “early stages” of planning how to put on the cage match.

While a standard UFC pay-per-view costs $80, White said he would charge $100 for the Musk-Zuckerberg bout. The two techies would donate the proceeds to charity with the winner picking the charity.

After this came out, Gov. Abbott tweeted, “Do it. The biggest fight in UFC history.”