Budweiser, a division of Anheuser-Busch, is doubling down on its Dylan Mulvaney ads. Mulvaney is a gay man who has become a trans woman. He spent last year living as a trans girl in a highly-publicized stunt praised by Kamala Harris. Making Mulvaney one of their ambassadors has cost them customers, but they apparently don’t care.

Budweiser has a new Mulvaney ad out that will get them new boycotters. Many Budweiser drinkers don’t approve of men trying to usurp women.