Steven Borrelli, the Donald Trump-supporting CEO of Cuts Clothing, begged live on CNN on Monday for the president to just tell small businesses his plan when it comes to his trade policies — and then give them more time to adapt to them.

Otherwise, Borrelli told “The Lead” anchor Jake Tapper, Trump’s tariffs could risk extinction for many companies across America.

Borelli, who voted three times for Trump, said his California-based e-commerce business (which imports the products it sells in the U.S. from China, via Mexico) had been hit hard by the president’s tariffs and the uncertainty surrounding their on-off-on-off nature.

The businessman didn’t disagree with Trump’s aim of bringing manufacturing back to the United States, he said, but warned “the speed” with which Trump was trying to force businesses to do so made it “very difficult” for them to react.

Tapper suggested Borelli directly address Trump, who boasted on launching the tariffs that foreign countries would be desperate to cut deals with the U.S.

To date, no deals have been struck.

Borelli agreed to issue a message to Trump, saying:

“President Trump, as a longtime supporter of your mission and to ‘Make America Great Again,’ I want to be a part of that with you, but e-commerce companies all across the United States, we need more time. Give us a 90-day off ramp to get off of our China goods and just tell us the plan. If you tell us the plan, we can operate and we can know what to do. The hard part about everything that’s happening right now is we’re trying to manage our businesses from day to day and that’s very difficult. And a lot of small businesses, they don’t have the cash flow to get through a 90-day negotiation and it’s going to devastate a lot of businesses like Cuts.”

Watch the interview here: