Becky G has never been confined to a single sound. Effortlessly moving between reggaetón, Latin pop, and most recently, regional Mexican music, she embodies the genre-blending spirit that defines today’s Latin music scene. But her ability to navigate these styles isn’t just a testament to her versatility — it’s a reflection of a larger movement. Latin artists are no longer molding themselves to fit the mainstream; they’re reshaping the mainstream itself.

Much like Bad Bunny’s recent album, ”DeBÍ TiRAR MáS FOToS,” which blends bomba, plena and salsa, Becky G has embraced hyperlocal sounds in her albums “Esquinas” and “Encuentros.”

The songs in these albums, once considered too niche for the US mainstream, are now a form of resistance and cultural pride. They’re a way of saying: We are no longer trying to fit in; we are redefining what mainstream music looks and sounds like, and in doing so, we are shifting the cultural fabric of this nation. At a time when Latinos in the US are under threat at the hands of racist mass deportation policies, and communities in Puerto Rico face systemic disparities, artists are using their music to vocalize their resistance.

A global music icon, Becky G uses her platform to uplift and empower the Latino community. “My goal has always been to make others feel seen, heard, and represented, and to create more space for people from communities like the one I grew up in,” she says. “It starts with how we exist — proudly, never being ashamed of where we come from and making it clear that our roots are our greatest source of inspiration.”

As a proud Chicana artist, Becky G has navigated an industry that has often marginalized Latino voices. “There’s a lot of truth to the obstacles, challenges, and pain our communities have faced and continue to face. But the reality is, we’re really good at making things out of that.”

She reflects on the global success of Latin music in recent years, saying it’s a long-overdue recognition of the cultural richness that has always existed within the community. “Now that there’s a spotlight on the things we celebrate about our culture, it’s about coming together and maximizing on that,” Becky G says. “We’ve always been dope. We’ve always been cool. We’ve always been here.”

However, she understands that visibility is just the beginning — real empowerment comes when those in positions of influence use their platforms to uplift others, herself included. “I was given this platform by my fans, and it’s a responsibility I take on with great pride,” she says.

Her commitment and influence extends far beyond music charts. She represents a new wave of artists who are unapologetically themselves — proud of their heritage, outspoken about important issues such as immigration and mental health and dedicated to paving the way for future generations.

Recently, Becky G stepped up to help her community in the wake of the Los Angeles fires, volunteering her time and resources. “This is my city, the place that raised me. It sometimes takes great tragedy striking our own backyards for us to realize how much showing up really matters,” she says.

Her love for her hometown not only landed her a partnership with Fabletics that amplifies visibility for the Latino community in LA, but also drives her continued impact beyond music through strategic collaborations. “When I say Los Angeles is my greatest source of inspiration, I don’t just mean creatively — I mean making sure that representation is there,” she says. “If I don’t like it, if I don’t wear it, I wouldn’t be part of it.”

But this collaboration is about more than just clothing — it’s about promoting wellness and self-care within the Latino community. “Prioritizing my wellness, whether that’s working out or focusing on my mental health through therapy, I came to the conclusion that no one benefits from a healthier you more than you,” she says.

Her journey is a testament to the reality that Latinos don’t just belong in artistic and wellness spaces — we thrive in them. As she continues to break barriers, Becky G is part of a movement that is paving the way for Latinos to remain at the forefront of this country’s cultural evolution.

“Us Latinas, we are worthy and we are deserving. We shouldn’t just be the faces of things; we can be the owners too. We can be CEOs. We can be the creators, the finishers. We really can do it all. The only thing that can ever get in our way is ourselves,” she says. And now that the stakes are high, we won’t be getting in our own way.